Marketing Tactics

San Francisco – Gap reported same-store sales growth in its three global retail brands in August of this year that was significantly lower than in the same month last year. Gap global same-store sales rose 2% compared to 6% last year. At Banana Republic, same-store sales increased 2% compared to 8% last year, and Old Navy same-store sales grew 1% compared to 12% last year.

Net sales for the month were $1.23 billion, up 2.5% from net sales of $1.2 billion for the same month last year.

Columbus, Ohio -- Fitch announced that Gina Noda has joined the company as business development director. She previously served as director of business development for Sargenti Architects, and prior to that spent 15 years at Scorpio Construction as director of marketing.

Based in the New York City area, Noda will be responsible for expanding Fitch’s presence on the East Coast, as well as across the country.

Small businesses have long been a core customer group at Sam’s Club, so much so that at one point the retailer’s tag line was, “in business for small business.” It makes sense then that Sam’s would invest in a program that promotes entrepreneurship and for that the nation should be thankful.

Woonsocket, R.I. – CVS/pharmacy is offering members of its ExtraCare loyalty program double their ExtraBucks quarterly reward earnings between Sept. 16 and Dec. 15. Members can sign up for double earnings in-store or online and receive 4% instead of the usual 2% back on all eligible front-store purchases in the form of “ExtraBucks” that can be spent like cash in the store.

New York -- Although back-to-school sales were unexpectedly sluggish, retail sales for the month of August benefited from a late boost in store traffic.

Of the retailers still reporting monthly sales – most so far are reporting slight increases in August same-store sales. Retail Metrics forecast an overall August gain of 3.2% year-over-year; retail sales advanced 3.3% during the same period last year.

Costco Wholesale Corp. reported a same-store sales rise of 4% in August, surpassing a forecast 3.8% gain.

New York -- J.C. Penney Co. plans to end its association with the Martha Stewart brand after disappointing sales, according to the New York Post. The report, which cited unidentified sources, said the decision was made by Penney CEO Myron Ullman, who returned to the chain in April following the ouster of Ron Johnson.

Online retailer 6pm.com turns six years on Sept. 6, and to mark the day, the brand is giving its loyal customers a reason to celebrate.

During the birthday celebration on Sept. 6, customers everywhere will be able to shop special deals and play party games for the chance to win prizes. 

VERNON, Calif. — True Religion Apparel appointed Gary Harvey as the brand’s creative director. In this role, Harvey will work with the company’s senior leadership to define the creative vision and design across True Religion. He will report to Lynne Koplin, chief merchandising officer.