Marketing Tactics

Special guest judge, Marlon Wayans, was on hand to help Miller Lite select the winner of the brand's national comedy competition "Stand Up. It's Miller Time."

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

Pittsburgh — Dick’s Sporting Goods has announced the grand opening weekend of its new location in Oakwood Center in Gretna, La., beginning Sept. 13.

The Gretna location will be the retailer’s fifth store in Louisiana and its 530th nationwide.

Walmart president and CEO Bill Simon prefaced his comments at the Goldman Sach Global Retailing Conference by saying he wouldn’t have much to say. That proved to not be the case as Simon said a lot about a wide range of subjects.
 

TORONTO — Hudson's Bay Company's second quarter was characterized by strong same store sales growth at Hudson’s Bay and rising e-commerce sales, which were partially offset by a decline in same store sales at Lord & Taylor.

Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign. 

Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.

San Jose, Calif. -- Adobe Systems Inc. is upgrading Adobe Target, an element of the Adobe Marketing Cloud, with aims of easing the optimization of digital marketing efforts. The new solution features a completely redesigned, touch-based interface, as well as a step-by-step framework, with built-in best practices, for creating and implementing A/B testing and targeting activity.

Mason, Ohio -- Pearle Vision will unveil its new store design on Sept. 17 in Legacy Village, Lyndhurst, Ohio. The new Cleveland-area location features a completely remodeled design, which includes everything from a new brand logo and signage to modernized displays and a completely transformed floor plan. The store design is by WD Partners, Columbus, Ohio.