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Adobe Target simplifies testing & targeting


San Jose, Calif. -- Adobe Systems Inc. is upgrading Adobe Target, an element of the Adobe Marketing Cloud, with aims of easing the optimization of digital marketing efforts. The new solution features a completely redesigned, touch-based interface, as well as a step-by-step framework, with built-in best practices, for creating and implementing A/B testing and targeting activity.

In addition, a Visual Experience Composer enables marketers to create unlimited variations of content directly on a web page, a Custom Audience Library provides a central repository for creating and re-using audience segments for targeting, and enhanced core testing and targeting capabilities for mobile apps. Other new features include real-time interactive reporting and integration across the Adobe Marketing Cloud. The new Adobe Target is expected to be available by the end of September 2013.

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