Marketing Tactics

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

New York -- Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.

Rock Hill, S.C. — Sam’s Club will open its new Rock Hill, S.C., club on Sep. 26. The grand opening will feature Greg Olsen, tight end for the Carolina Panthers, graffiti artist Reid Bramhall, face painting by Tony the Tiger and a book signing by TV chef and restaurateur Jami Deen.

Hill's Science Diet has embarked on a Vets Know Best tour as part of a marketing campaign showcasing the brand’s revamped formulas and packaging for many of its pet foods. 

Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.

Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013.

Winston-Salem, N.C. – Krispy Kreme Doughnut Corporation has signed its first development agreement in South America with Bogota-based IRCC Ltda., a subsidiary of the VA! Group. Under the agreement, IRCC expects to develop 25 stores in major cities throughout Colombia, including Bogota, Medellin and Barranquilla, during the next five years.

Fremont, Calif. – The Men's Wearhouse has extended its exclusive relationship with David's Bridal. The amendment to the current contract extends the partnership by five years with the option to extend for an additional five years.

"Our relationship with David's Bridal has been an important part of our tuxedo marketing plan since 2007,” said Doug Ewert, Men's Wearhouse president and CEO. “We are excited to extend this valuable partnership and enhance our co-marketing programs to continue providing superior wedding services."

Katy, Texas -- Academy Sports + Outdoors will open its first Memphis-area store on Sept. 27, in Collierville, Tenn. In conjunction with the opening, Academy has signed a multi-year partnership with The University of Memphis and its athletics multimedia rights holder, Tiger Sports Properties.

The new 73,000-sq.-ft. Collierville store will be Academy's eighth store in Tennessee.