Marketing Tactics

Burlington, Ontario -- Ikea announced the completion of North America's largest Ikea location, in Ville St. Laurent. Growing from 237,473 sq ft to 469,694 sq ft, the state-of-the-art Ikea Montreal will host a warehouse that is twice the size, doubling the amount of products available to take home at any time.

The new store will also offer customers 1407 parking spots, 600 seats in the restaurant, 48 cash lanes, 54 room settings and 2 full home settings.

Columbus, Ohio – DSW Inc. is opening a new store in Eatontown, N.J., on Sept. 26.

The store will be located at 135 Route 35 in Eatontown. Customers will be eligible to participate in the DSW Rewards loyalty program as well as the DSW Shoe Lover program on Facebook which enables them to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday.

New York – Men are highly engaged shoppers, with 63% of men actively looking for in-store sales and 53% regularly using coupons, according to WSL’s “How America Shops: Men & Shopping Report.” The study also shows that 67% of Millennial men use mobile phones to shop, compared to 52% of Gen X men and 29% of Baby Boomer men.

Rockville, Md. — Kids First Swim School has leased an 8,654-sq.-ft. space at the Randolph Hills Shopping Center in Rockville, Md. Divaris represented the landlord, Randolph Properties Limited Partnership, in the transaction.

Kids First Swim School is the nation’s largest provider of year-round, warm-water swimming instruction. The school operates in 16 locations in four states and teaches more than 80,000 students every year.

Boston – Rue La La has appointed Robin Domeniconi as chief marketing officer overseeing the company's marketing and creative departments. Domeniconi will report to Steve Davis, CEO of Rue La La.

Domeniconi previously served as chief brand officer for Elle Group, In addition, she has held the position of VP of advertising sales, marketing, and publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine.

Seattle -- Starbucks Corporation is requesting that customers no longer bring guns onto its property, either inside or outside its stores — even in states where “open carry” laws permit them to do so — with the exclusion of law enforcement personnel.

Company founder, chairman and CEO Howard Schultz made the request in an open letter posted under his name on the Starbucks website. The company plans to buy ad space in major national newspapers to run the letter.

New York – Saks Inc. plans to open seven new Saks Fifth Avenue Off 5th stores in 2014: The Outlets at Bloomfield in Pearl, Miss.; Potomac Mills in Woodbridge, Va.; Palm Beach Outlets in West Palm Beach, Fla; Outlet Shoppes at Louisville/Lexington, Ky.; Twin Cities of Eagan in Minneapolis, Minn.; The Mayfair Collection in Mayfair, Wis.; and Easton Gateway in Columbus, Ohio.