Marketing Tactics

Foster City, Calif. – Although many retailers will be open for business Thanksgiving, they may wind up angering more consumers than they please. According to a new survey conducted by Prosper Insights for Visa, 62% of more than 4,600 adult U.S. consumers said they would not shop on and are opposed to shopping on Thanksgiving.

Los Angeles -- Black Friday shoppers are looking to extend the Black Friday experience as much as possible. According to new survey results from PriceGrabber, 24% of Black Friday shoppers plan to start shopping on the evening of Thanksgiving. When asked if they plan to take advantage of extended hours during the weekend, 57% said they plan to do so.

East Rutherford, N.J. -- Victoria’s Secret, in partnership with travel retailer Hudson Group, has opened a new beauty & accessories store in Los Angeles International Airport's Tom Bradley International Terminal (TBIT).
The store has a sophisticated storefront, while the interior features upscale elements like black-cherry fixtures and eye-catching focal walls. The interior includes a gallery of iconic black and white images and a video wall that broadcasts footage of the Victoria's Secret Angels.

Duracell plans to donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

Framingham, Mass. – Staples has launched an online ink and toner recycling program. The online program is an expansion of the existing, in-store Staples Rewards ink and toner recycling program.

The online program enables Staples Rewards members to recycle empty ink and toner cartridges by printing a pre-paid shipping label to send their cartridges in for recycling and receive $2 back in Staples Rewards for each one

Philadelphia – Holiday spending looks strong this year, with 85% of U.S. consumers planning to maintain or increase their holiday spending levels from last year. According to a new survey of 2,000 respondents from Pennsylvania Real Estate Investment Trust (PREIT) and Harris Interactive, of those who plan to spend more, 15% plan to increase spending on electronics, 14% plan to purchase more gift cards, 13% will spend more on apparel and 10% will spend more on home goods.

New York — The early bird rate for Chain Store Age's 32nd annual Retail Store of the Year design competition ends on Nov. 29. Retailers, design firms, architects and suppliers are invited to submit entries for the competition, whose regular deadline for submission is December 23, 2013.

More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.