Marketing Tactics

Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

Washington, D.C. -- The National Retail Federation issued the following statement from senior VP and general counsel Mallory Duncan in response to U.S. District Court Judge John Gleeson’s approval of a controversial antitrust lawsuit over credit card swipe fees:

Last week Walmart made headlines when it opened two stores in Washington D.C., drawing a small group of protestors and countless customers. But it seems like these Walmart locations are not quite like the others. BuzzFeed compiled a list of 19 things that make D.C.’s first Walmart stores stand out from the rest.

Click here to read the list.

Amazon.com is the most popular U.S. online retail site when it comes to having Web content shared on Pinterest in the run up to Christmas 2013.

In a study of 10 top US retail sites, images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions, respectively. According to a study conducted by digital marketing software and services specialist Searchmetrics, content from Amazon.com currently generates 16,360 pins per week, Walmart generates 5,778 pins per week and Apple generates 3,871.

Bridgeview, Ill. -- Rose Paving Company, a provider of complete parking lot management solutions to commercial and industrial properties nationwide, announced it  raised $7,000 during its year-long, multi-event fundraising campaign benefiting St. Jude Children’s Research Hospital. The donation, presented to St. Jude in December, will help support the lifesaving mission of one of the world’s premier pediatric cancer research centers.

In a first-of-its-kind professional sports league shop-in-shop concept in a major retail chain, Dick’s Sporting Goods and the National Hockey League launched three NHL branded shops in Dick’s locations in Lombard, Ill., Cranberry Township, Pa., and West Nyack, N.Y.

The 400-sq.-ft. shops stock a variety of men’s, women’s and children’s lifestyle apparel, jerseys, headwear, outerwear and accessories featuring top NHL-licensed brands. The assortment includes authentic and lifestyle home team merchandise to cater to a wide range of fans.

Walmart declared an early Black Friday victory and reported record Cyber Monday sales, but the big box retailer is not done yet. Starting at 8 a.m. Friday, it is launching its Christmas Countdown Savings Event and dropping prices on popular toys, electronics, apparel and table games.

With only 12 days to shop before Christmas, the strategy aims to drive last-minute shoppers to both its stores and e-commerce site.

New York -- Amazon.com is the most popular U.S. online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013. The findings come from a study by digital marketing software and services specialist Searchmetrics.

In a study of ten top U.S. retail sites, images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions respectively.