Marketing Tactics

Boca Raton, Fla. – Office Depot is expanding 3D Systems Cube 3-D printing services to 150 Office Depot stores nationwide.

Customers can experience 3-D printing demonstrations in stores in eight states or print on their own by purchasing the Cube or CubeX applications from www.officedepot.com. Participating states are California, Colorado, Florida, Georgia, Illinois, Nevada, Oregon and Texas.

Washington, D.C. -- According to NRF’s latest holiday survey conducted by Prosper Insights & Analytics, nearly half (49.9%) of holiday shoppers indicate they plan to do the remainder of their holiday shopping online, the highest percent in the survey’s 11-year history. As of Dec. 9, before the most recent weekend, 32 million holiday shoppers had not even started shopping.

It promises to be a mad dash to the finish for the nation’s retailers this week with half of holiday shoppers planning to wrap up their holiday shopping online and nearly one third of shoppers yet to begin spending, according to the latest survey results from the National Retail Federation.

New York -- Due to the holiday rush and related closings, Chain Store Age has extended the deadline for its 32nd annual Retail Store of the Year Design Competition until Wednesday, January 8, 2014.

More than 20 competition categories are featured, including department stores, supermarkets, discounters, restaurants, convenience stores, specialty stores, service, sustainability and pop-up stores. This year, for the first time, the competition also includes the category of in-store digital innovation.

Washington, D.C. -- The average holiday shopper had completed half (49.9%) of their shopping, slightly less than the 56.5% they’d completed by this time last year, boding well for retailers who are preparing for a very big holiday shopping weekend, according to the National Retail Federation’s latest holiday survey conducted by Prosper Insights & Analytics. Specifically, 32 million or 14% say they have not even started, while another 20 million, or 8.9%  say they are already finished.

Mystery Tackle Box is a monthly subscription service that introduces beginner and expert anglers to new fishing lures and tackle. The innovative e-commerce operation sends subscribers a box containing $15 worth of fishing products every month.

Walmart’s ad match policy states that if its customers find an item at another store at a lower price, it will honor the lower price. In fact, the retailer is currently touting its Christmas ad match policy, which covers electronics, toys and grocery produce.

Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.