Marketing Tactics

Leading global workwear brand Dickies has entered into a new licensing agreement with SG Footwear, a division of SG Companies and leading manufacturer, marketer and distributor of children’s footwear in the U.S.

Products under the license will include infant, toddler, boys and girls casual footwear, including hikers, relaxed loafers and classic casuals.

Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices.

Results of a new survey by KPMG LLP reveal that nearly 70% of consumers younger than age 30 consider social issues such as sustainability, human rights and fair trade before making a purchase. This outpaces the fewer than 50% of consumers overall who feel the same way.

Akron, Ohio – Jared, The Galleria Of Jewelry is launching its "12 Days of Giveaways" sweepstakes for Facebook fans and Twitter followers now through Dec. 13. The campaign, introduced last year, gives customers the chance to enter to win daily prizes featuring brands available at Jared.
 

The American Wholesale Marketers Association announced that sociologist and women's work expert Marianne Cooper will be the keynote speaker at the AWMA Women's Leadership Initiative Kickoff Breakfast, to be held on Feb. 27 at the 2014 AWMA Marketplace and Solutions Expo in Las Vegas.

Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014. Catalano succeeds Elana Drell-Szyfer, who recently joined the ranks at Kenneth Cole Productions.

New York -- The once bankrupt and liquidated retailer Linens ‘n Things is poised for a comeback following an acquisition of the brand by Galaxy Brand Holdings.

In collaboration with the Centers for Disease Control and Prevention and the National Association of Pediatric Nurse Practitioners, Reckitt Benckiser in support of its Lysol brand has launched the site "Looking After You and Your Family" as part of the Family Health Series.

Newegg, a leading electronics-focused e-retailer in the United States, is leveraging its record-breaking Black November sales for its Marketplace Division to drive additional sales this holiday season.

Newegg Marketplace reported sales of 109% year-over-year, making this the second consecutive year of triple-digit growth.

Newegg has also added Cooking.com, eBags.com, Griffin Technology, Overstock.com, Samy's Camera, Toys "R" Us and Babies "R" Us to its Marketplace this year.