Marketing Tactics

Retailers have been known to employ all sorts of clever devices when commemorating a grand opening, but shapewear retailer Spanx takes the practice to a new level.

Home Depot was known to saw a board in half in lieu of a traditional ribbon cutting and outdoor retailer Gander Mountain once had an archer with a razor tipped arrow sever the ribbon. When Spanx opens its fourth retail location on April 11 at the International Plaza mall in Tampa the company plans to commemorate the occasion with a hosiery cutting as part of a “jiggle-free jubilee.”

Walmart has extended an electronics trade-in program to the gaming category and will introduce the sale of refurbished games later this year in a move that could boost traffic to the entertainment department.

Walmart this week opened its first small format convenience store branded as Walmart To Go in its hometown of Bentonville.

Colorado Springs, Colo. - Accellos, Inc. is launching a new website dedicated toward the unique needs of home goods retailers located at Profitsystems.com. Profitsystems, recently acquired by Accellos in November 2013 and based out of Colorado Springs, Colo., a retail inventory and point of sale system software provider for home goods retailers.

Bentonville, Ark. – Wal-Mart is piloting a new small format convenience concept called “Walmart To Go.” The first Walmart To Go store has opened in Bentonville, Ark., location of the retailer’s corporate headquarters.

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

New York – Barnes & Noble subsidiary Nook Media LLC, is making its Nook Press self-publishing platform available to authors and publishers in the U.K., France, Germany, Spain, Italy, the Netherlands, and Belgium. Authors and publishers in these countries can now upload and start selling their books in these territories through Nook devices and free Nook reading apps, allowing them to reach millions of Nook customers around the globe.

San Francisco -- Gap Inc. plans to open five franchise-operated Old Navy stores in the Philippines in 2014. The first two Old Navy stores will open in Manila in March and there are plans to open three more stores in the second half of the year for a total of five Old Navy stores in 2014.

The first of two Old Navy stores, a dedicated three-story building, will open in the heart of Manila’s fashion and shopping district, Bonifacio High Street, on March 22. The second store will open in the prominent Glorietta mall on March 29.