Marketing Tactics

Riverside, Calif. — Farmer Boys will open its 75th fast casual restaurant in Orange, Calif., this weekend. The Grand Opening will include a ribbon cutting ceremony, burger-eating contest, Big Cheese burger giveaway and family entertainment.

The fast, casual Farmer Boys chain prides itself on using farm-fresh ingredients.

Matthews, N.C. -- Family Dollar is expanding its food assortment with the introduction of more than 400 new food items in each of its more than 8,000 stores across the country.

"At Family Dollar our focus is on our customer," said Jason Reiser, Family Dollar executive VP and chief merchandising officer, in a statement. “It’s important for us to constantly evaluate our assortment, making sure that we have the products and national brands that are relevant to her and her family, always at a great everyday value."

Mia Goldwyn was named chief content officer at StyleHaul, a company that describes itself as the leading multi-platform marketing solution for fashion and beauty brands with scale.

Goldwyn joins StyleHaul, a platform with 138 million YouTube subscribers with 53 million unique monthly visitors, from Paramount Pictures. She spent 13 years with the studio and most recently served as vp of business development, digital and insurge. In her new role she will report to StyleHaul president and CEO Stephanie Horbaczewski.

New York – Bergdorf Goodman is collaborating with Elad Group at the developer's newest luxury condominium project, 22 Central Park South. Under the partnership, the iconic Manhattan retailer has styled a model residence in the development with accessories, art work and bedding from its home floor.

Pacoima, Calif. — A new Vallarta Supermarket will open in Oxnard, Calif., on April 2. It will be Oxnard’s second Vallarta. The 64,000-sq.-ft. location will house a bakery, full-service meat counter, fresh produce, and a hot food deli with in-store dining.

Founded in 1985, Vallarta Supermarkets is an independent chain with 43 locations throughout California.

New York -- The second floor of Uniqlo’s Fifth Avenue flagship in Manhattan has been transformed in conjunction with the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks (a first for Uniqlo).

Grand Rapids, Mich. — HopCat has purchased a former restaurant building on Woodward Avenue in Midtown Detroit and plans to open its third Michigan location in August. Mid-America Real Estate – Michigan represented the seller, Midtown Detroit Inc., in the transaction. Mid-America in cooperation with M Retail Solutions represented HopCat. A mass transit stop is planned directly in front of the building.

With 130 taps, the Midtown location will be the largest craft beer bar in the state. The bar will also offer wine, liquor and a full menu.

Dallas — Dickey’s Barbecue Restaurants will open three new Dickey’s Barbecue Pits this week. On April 2, the chain will open a restaurant in Colorado Springs, Colo., and on April 3, two more restaurants will open, one in Gulfport, Miss., and another in Stockton, Calif.