Marketing Tactics

New York – Amazon.com and Google were among the biggest winners in the annual CoreBrand Top 100 Most Powerful Brands Rankings for 2014, both increasing in their rankings. Walgreens and UPS dropped 11 spots each.

The report ranks the top 100 corporate brands in terms of market reputation and awareness. Consumer-cyclical and consumer-staple brands represent 58 of the top 100 corporate brands, which CoreBrand says indicates that the most powerful brands have a strong connection to consumers.

New York – Beauty shoppers take word-of-mouth recommendations more than any other medium. According to a new survey from Tremor Video, about half of beauty shoppers buy to replenish their supply, while many shoppers are in-market because they’re looking to try a new product.

New York -- Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services. As of March 2014, social media sites now account for 7.72% of all traffic to retail web sites, up from 6.59% in March 2013. Further, Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites.

Wellesley, Mass. -- Mobiquity Technologies, Inc. has released its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ (a wholly owned subsidiary) Bluetooth LE Beacon network. Mobiquity Networks already owns and operates a location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology.  

Hoffman Estates, Ill. – Sears is launching Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, in the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The fully integrated retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.

Dallas -- Alliance Data Systems Corp announced that its retail services business, which manages more than 130 private label and co-brand credit programs, has signed a new multi-year agreement to provide private label credit card services for women’s fashion online and catalog retailer Venus.

Predominantly an online soft-goods retailer, Venus is experiencing double-digit growth by focusing on fashion-forward merchandising trends, expanding into new fashion categories, and appealing to a customer demographic with whom digital channels resonate.

A week after it divested Lands’ End, Sears announced plans to launch Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The move comes as the company continues to transform into a member-centric retailer leveraging Shop Your Way and integrated retail.

Columbus, Ohio – DSW Inc. opens three new stores April 3. The stores will be located in Reading, Pa., Olympia, Wash., and White Plains, N.Y.

DSW Rewards is a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a Shoe Lover community on Facebook.