Marketing Tactics

Paris -- Shopmium, the new brand discovery app, has officially launched in the U.S. on both iOS and Android platforms. Shopmium’s model enables advertisers to promote products through a targeted media approach that delivers mobile brand experiences and discount offers to users.
 

Hampstead, Md. – Jos. A. Bank Clothiers posted a profit of $27.4 million for the fourth quarter, down from $28.4 million in the year-ago period. The retailer’s earnings were impacted by legal and professional costs related to its upcoming acquisition by The Men’s Wearhouse and other strategic moves.

Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.

The sale of Unilever’s meat snack business to Jack Link’s closed this week, clearing the way for the Minong, Wis.-based company to pursue its global ambitions.

Jack Link’s is already the leading U.S. meat snack brand with a pervasive presence at retail but has set its sights on international growth.

Canton, Mass. --  Baskin-Robbins is launching a new online cake ordering system for customers nationwide, Online shoppers can browse through Baskin-Robbins' gallery of ice cream cakes and can create their own customizable cake by choosing their favorite ice cream and cake flavor combination.

Houston — Fuddruckers has opened its first restaurant in Europe — in Varese, Italy near Milan. The fast casual restaurant is the first of 10 planned by a new franchise partner, Vinum et Alia. Future sites being considered are in Italy, Poland and Switzerland.

The design of the 5,000-sq.-ft., 120-seat restaurant references Fuddruckers’ classic roadhouse origins.

St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.

The backyard chicken movement is a consumer trend that likely went undetected by the insights teams at most retailers, but not Tractor Supply.

The nation’s leading farm and ranch store has developed an innovative promotion called “Chick Days,” and is touting the benefits of raising backyard poultry with the promotional piece, “Raise Your Roost.” A dedicate landing page at TractorSupply.com also features a wide range of chicken products to help customers raise a healthy flock.