New York -- The second floor of Uniqlo’s Fifth Avenue flagship in Manhattan has been transformed in conjunction with the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks (a first for Uniqlo).
The first lineup of Uniqlo’s SPRZ NY product is comprised of about 200 items inspired by world-renowned artists Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jack Pierson, Jackson Pollock, Lawrence Weiner, Ryan McGinness and Sarah Morris. The MoMA Special Edition items are based on works by these artists from the Museum’s collection and new designs made in collaboration with living artists.
The space has been designed with art in mind, with special corners for each artist and framed displays of T-shirts and other items.