Marketing Tactics

Lenexa, Kan. – Four-in-10 (42%) college students around the country would "probably not" or "definitely not" make more mobile payments if they were widely available. A survey sponsored by Balance Innovations showed that another 42% reported they would use their mobile phone "somewhat more, depending on the retailer or purchase," and only 16% of those surveyed said they absolutely would use mobile payments "all the time."
 
Additional insights from the survey include:
 

Belk has entered into a multilayered partnership with the American Red Cross to aid those impacted by the recent storms that have swept through the southern United States.

As a part of the partnership, Belk will make a $100,000 contribution to help with immediate and long-term recovery efforts, and customers will have the opportunity to participate by donating to the fund on belk.com. In addition, Belk will work with the local American Red Cross chapters to provide store discounts to those affected by the storm.

Staples has unveiled a new plan called EasyTech Total Support, which provides consumers and small businesses with comprehensive technology services for both their new and old PCs, including upgrades, maintenance and installations.

The service builds on the company’s EasyTech program launched in 2007.

Canton, Mass. - Dunkin' Donuts, has launched “FinDD Eli”, an interactive on-the-cup instant win game available in the New York metro area. The peel-and-reveal game will be featured on specially marked medium and large iced beverage cups at participating Dunkin' Donuts restaurants, while supplies last

New York - MyCheck, a checkout app for restaurants, has collaborated with PayPal to enable U.S. consumers to pay at table through the PayPal app. The app itself enables users to select a restaurant from a list, check-in to the venue, and once there, view ordered items and prices on the mobile device, split the bill (if desired), add a tip, redeem an offer, accrue loyalty card stamps, quickly check out by hitting the pay button without waiting for a check, and receive an email receipt.

GNC is launching a month-long fundraising and awareness campaign for Run With US! at more than 5,000 GNC stores and online at GNC.com.

Run With US! is a curriculum-based health and wellness program that brings elite track and field athletes and aspiring Olympians into the classroom to demonstrate how exercise and nutrition go hand-in-hand with goal setting and self-esteem.

Pittsburgh - GNC Holdings Inc. is launching a month-long fundraising and awareness campaign for Run With Us at more than 5,000 GNC stores and online at GNC.com. Run With Us is a curriculum-based health-=and-wellness program that brings elite track & field athletes and aspiring Olympians into the classroom to demonstrate how exercise and nutrition go hand-in-hand with goal setting and self-esteem.

Framingham, Mass. -- T.J.Maxx partnered with developmental and fashion psychologist Prof. Karen Pine to conduct a live fashion experiment that shows how women use fashion to make themselves feel proud, empowered and happy.

Last year, T.J.Maxx conducted a study that found that women aren't fashion victims but rather use fashion as a tool to express their personalities (77%) and individuality (74%).