Marketing Tactics

Tic Tac mints has launched limited edition Summer Ice Pop Tic Tac mints. The combination of blue berry-flavored pills, red cherry-flavored pills and white lime-flavored pills aims to offer consumers a nostalgic reminder of summertime, the company said.

As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes. Omar Gonzalez of the Los Angeles Galaxy will join WWE star John Cena on Team Fruity, while Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join basketball star Kyrie Irving on Team Cocoa.

Deerfield Park, Ill. - Walgreens is launching the 2014 Walgreens Way to Well Health Tour with AARP. For six years, Walgreens and AARP have conducted the community outreach program dedicated to providing free preventive and early detection health services to communities across the country.

Washington, D.C. - Consumers this year will celebrate Mother’s Day keeping practicality in mind. According to NRF’s 2014 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $162.94 on Mother’s Day in 2014, down 3.5% from a survey high of $168.94 in 2013. Total spending is expected to reach $19.9 billion.

Foot Locker Foundation, the charitable arm of Foot Locker, announced the 20 recipients of the Foot Locker Scholar Athletes Program. Each student will receive $20,000 in college scholarships, totaling $400,000.

The scholarship program, funded by the Foot Locker Foundation and administered by DoSomething.org, honors students who demonstrate academic excellence and exemplify strong leadership skills in sports and within their communities. To date, the program has awarded $1.2 million to help deserving high school student athletes pay for school.

Irvine, Calif. – PriceSpider has expanded availability of its Where-to-Buy (WTB) services. Previously available in the consumer electronics space, the PriceSpider WTB service is now also available and in use in the home appliance, toy, automotive parts, sporting goods and consumer packaged goods markets.

Chicago -- Consumer confidence rose significantly in the first quarter of 2014, according to a MarketPulse survey from IRI. All age groups are reporting a more positive outlook — especially Millennials. A distressed consumer segment since the economic downturn began, this age group is showing the greatest rise in confidence.

New York -- Uniqlo debuted a new flagship with the opening of its fifth location in Paris, in the city’s Marais area.

Located in a 19th century building that once housed a foundry, the three-level, 8,800-sq.-ft. store combines such historic details as a 115-ft- red-brick chimney with a modern layout and high-tech accents, including video screens and LED displays.

It was designed by Tokyo architects Wonderwall, a longtime collaborator with Uniqlo.