Marketing Tactics

Discount retailing has undergone a major transformation in recent years

Toward the end of 2008, it became painstakingly obvious to retailers that impulse spending was out and frugal saving was in. Faced with an imminent recession, staggering job loss and quickly depleting discretionary and savings accounts, consumers began to shift their focus to value. The impact of such a large-scale economic event and an abrupt consumer focus shift would appear to alter the fundamental realities of retail.

Technology is no longer the sole province of “IT geeks,” or even marketers and finance executives — it is also now a focal point of such operational departments as store planning, energy management, construction management and real estate.

In recognition of the huge impact technology is having on store operations, SPECS 2014 held a series of hands-on tech boot camps, with the first one devoted to design, development and facilities, the second to operational technology, and the third to social media trends and tools.

Who would argue that mobile has not been an absolutely transformative platform for retail? Communicating with consumers on a nearly 24/7 basis on a computing platform they embrace throughout their lifestyle has transformed retail marketing. E-commerce is a long ago metaphor, replaced almost entirely by m-commerce as smartphones and their larger cousin tablets overwhelm the old PC experience.

New York -- Andrea Weiss, a 30-year retail veteran, and Bill Mirabito, a digital innovator, have teamed up to form The O Alliance, a consulting firm designed to help retailers better target today’s, multichannel digitally-savvy shoppers.
 

Fast-growing flooring retailer The Tile Shop is leveraging social media with a clever contest idea to expose its expanding brand to more customers.

The operator of 92 specialty flooring stores is giving social media users until May 22 to enter its, “Ugliest Kitchen & Bath Contest,” for a change to win $1,000 in free tile and a design consultation. All photo submissions will be eligible for weekly $100 gift card drawings. Homeowners can enter photos of their ugly kitchens and bathrooms to Facebook or Instagram using #thetileshop for a chance to win.

Atlanta – Havertys reported declining year-over-year net income and sales during the first quarter of fiscal 2014, which the retailer attributed to a 0.9% drop in same-store sales and out-of-period gross profit adjustment in the first quarter of fiscal 2013. The company still plans to open three new stores in its largest markets.

Net income dropped 26% to $6.13 million, from $8.26 million. Net sales declined 2% to $181.7 million, from $186.1 million.

Landlords and tenants have a new way to connect

Networking isn’t new, but in this day and age of emails and texts, the idea of face-to-face business-building has taken on new importance.

Increasingly, retailers are using ambient lighting to impact the in-store experience. Andrew Peck of Enlighten Luminaires spoke with Chain Store Age about retail lighting trends and the rapidly expanding use of LEDs.

What are the biggest concerns when it comes to illuminating merchandise?

Retailers are most concerned about the way products look, and enhancing the shopper experience.

Where does LED lighting fit into this scenario?