Marketing Tactics

San Francisco – Williams-Sonoma had a strong first quarter of fiscal 2014, with net income climbing 17% to a better-than-expected $46.16 million from $39.17 million.

Net sales grew 10% to $974.33 million from $887.8 million, also topping estimates.

Total same-store sales grew 10%. Williams-Sonoma credited much of its success during the quarter to market share gains and advantages conferred by its multichannel operations.

During the first year of Walmart’s Veterans Welcome Home Commitment, the company hired more than 42,000 veterans. The commitment, launched last Memorial Day, guarantees a job offer to any honorably discharged veteran within his or her first 12 months off active duty. Walmart projects it will hire more than 100,000 veterans in five years.

Chesapeake, Va. – Dollar Tree Inc. slightly exceeded Wall Street estimates with net income of $138.3 million in the first quarter of fiscal 2014, up 4% from $133.5 million in the first quarter of fiscal 2013. Net sales rose 7% to $2 billion from $1.87 billion, and same-store sales increased 2%.

The Institute for Veterans and Military Families (IVMF) received a $450,000 grant from Sam’s Club to support women veteran entrepreneurs through its business management training program V-WISE, Veteran Women Igniting the Spirit of Entrepreneurship.

Kirkland's experienced solid sales momentum in its stores and online during the first quarter of fiscal 2014 despite getting a slow start as a result of adverse weather. Even with a more promotional environment late in the quarter, sales remained strong and resulted in earnings performance at the high end of the company’s guidance.

Columbus, Ohio – L Brands had a successful start to fiscal 2014. The company reported a 10% increase in net income to $156.9 million in the first quarter from $142.5 million the first quarter of the previous fiscal year.

Net sales rose 5% to $2.39 billion from $2.27 billion, and same-store sales grew 2% across its retail banners. Higher pretax income and operating income helped boost net income, while especially strong growth in sales at the Victoria’s Secret banner helped drive overall net sales growth.

Hoffman Estates, Ill. – Sears, Roebuck and Co. is launching a new promotional Web series starting reality TV stars Sean and Catherine Lowe and Sears celebrity designer Ty Pennington. Customers and Shop Your Way loyalty members will be asked to design the patio of the couple's new home via this Web series from Sears outdoor living.

Jacksonville, Fla. - A lack of robust reporting tools that can give a 360-degree view to all aspects of a customer purchase and profile can seriously hinder e-commerce growth and optimization. A new study of 4,346 e-commerce marketers conducted by MarketingSherpa and sponsored by EBay Enterprise company Magneto shows that companies with a testing and optimization strategy based on extensive historical data saw higher median conversion rates than those that test based on intuition, best practices or don't test at all.