General Mills expands protein portfolio

Cheerios, a brand from General Mills, announced the launch of Cheerios Protein. The company is billing the product as a "smart solution" that provides a boost of energy for hectic mornings.



"Parents are looking for breakfast options that not only provide long-lasting energy, but also something their entire family will enjoy at times that are right for them," said Matt McQuinn, senior marketing manager of Big G Cereal New Products. "Cheerios Protein offers the benefits that go along with starting the day with 11 g of protein and the great taste of Cheerios that kids and parents already know and love."



The Cheerios Protein combines toasted cereal with granola clusters in two varieties: Oats & Honey and Cinnamon Almond. Consumers can find the new cereal at retailers nationwide in 14.1-oz. boxes.