Marketing Tactics

Brentwood, Tenn. – Tractor Supply Co. reported sales for the second quarter of fiscal 2014 increased 8.8% to $1.58 billion, from $1.46 billion in second quarter 2013. This figure was slightly below consensus analyst estimates of $1.6 billion.

Las Vegas – Online discount apparel and footwear retailer 6pm.com is launching its first-ever live streaming fashion show and inviting the public to share summer outfits, inspired by the brand's top six summer trends: seaside sorbet, nautical by nature, athletic luxe, neutral notes, feminine flair and metallic madness. The top 10 submitted looks will be featured in the Style by 6pm.com Summer Fashion Show, with winners receiving a $250 6pm.com e-gift card.

Mars has named Debra A. Sandler as its chief health and wellbeing officer and elevated Tracey Massey to the role Sandler previously held as the acting president of Mars Chocolate, North America.

The creation of the chief health and wellbeing officer role is a reflection of the strategic priority that the company is placing on issues such as global food security, safety and quality, as well as on improving the nutritional value of its portfolio.

Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.

Dallas - 7-Eleven is celebrating its 87th birthday with eight days of free offers, beginning July 11. To receive each day's free offer, a customer must first download and register on the 7-Eleven app.

A customer opens the 7-Eleven app at the store and shows the member barcode to the sales associate at checkout. The barcode appears below the coupons. Once the associate scans the barcode at the register, the customer will receive the item as they check out.

ECRM compared retail circular advertising in June 2013 versus June 2014 and noted trends occurring across top retail chains. Both Walmart and Toys “R” Us experienced some extreme shifts versus last year. Toys “R” Us did not run any circulars during the month of June, down from two last year. Instead, it ran only web and email promotions. The inverse occurred in January, when it ran no print ads in 2013 and only a single short circular in 2014.

The nonprofit charity arm of Stater Bros. Markets has promoted Nancy Negrette to executive director.
 
In her new position, Negrette will work with Stater Bros. Charities CEO Sally Atkinson to oversee the nonprofit’s efforts in the areas the company’s employees work.
 

Columbus, Ohio - Sbarro is entering into Bolivia with a new store opening at the Ventura Mall in Santa Cruz. Sbarro Bolivia SRL plans to open a total of 10 eateries in Bolivia during the next decade.

The franchise agreement with Sbarro Bolivia SRL further expands Sbarro's footprint in South America, which currently includes eateries in Brazil and Colombia, as well as locations launching soon in Peru.