Marketing Tactics

Mountain View, Calif. – Customer experience testing provider UserTesting is launching its free service Peek out of beta. Peek allows anyone to receive free five-minute videos of real people using their website, mobile site, or mobile app.

In roughly four months in beta, Peek achieved 40,000-plus user tests delivered, almost two years’ worth of videos watched, 202,000-plus video views, and more than 8,000 social postings and shares. Retailers including Staples and Wal-Mart have used Peek.

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.

J.C. Penney’s back-to-school marketing campaign aims to celebrate self-expression the way it’s done nowadays: with selfies.

Customers are invited to visit the retailer’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji that resembles them. Users can customize their emoji with accessories and hairstyles and post it side-by-side with their selfie, to share with friends as well as on J.C. Penny’s "Express Yourselfie" online gallery.

New York -- Fast-fashion giant H&M on Thursday celebrated the opening of its flagship on Fifth Avenue in Manhattan. At 57,000 sq. ft., it is the retailer’s largest store in the world and 13th location in Manhattan. It also is the first H&M in the United States to offer a full concierge service, and to carry the full H&M Home collection.

Staples has officially launched the 2014 back-to-school season with its Make More Happen for Less promotion, which offers customers three ways to save on products.

“This year, Staples will Make More Happen for Less with guaranteed savings and exciting products not found anywhere else,” said Demos Parneros, president of North American stores and online, Staples. “Our 110% Price Match Guarantee, Staples Less List and Weekly Hot Deals let customers find everything they need to succeed in school — at great prices.”

Beachwood, Ohio - DDR Corp. will hold the grand opening of Seabrook Commons, the company’s most recent ground-up development project located in Seabrook, New Hampshire, on Aug. 12. This 380,000-sq.-ft. prime power center is 96% leased, anchored by Wal-Mart, Dick's Sporting Goods, PetSmart, Michaels, Ulta, Famous Footwear and Five Below, and features a complementary restaurant lineup that includes Panera, Outback Steakhouse and Noodles & Company.

Denham Springs, La. — Belk will open a 75,000-sq.-ft. store in Denham Springs, Louisiana, near Baton Rouge, that will become the first department store anchor at the regional lifestyle center at Juban Crossing. The grand opening is slated for October 15.

The new, $7-million store will feature the latest retail design and décor for the Charlotte, North Carolina chain.

Salt Lake City - Frederic Van Roie has joined the business development team of Big Data management software provider Park City Group.

Van Roie is a 25-year veteran of the retail, CPG and foodservice industries with expertise in marketing and merchandising strategies at several premier retailers, including Costco, BJ’s, Home Depot, Whole Foods, D’Agostino’s, Walmart and Safeway.