Marketing Tactics

New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

This fall, T.J.Maxx is partnering with Erika Christensen and designer Jenn Rogien, who has made headlines for her wardrobe curations for hit TV series such as “Girls” and “Orange Is the New Black,” for a new ad campaign revolving around a woman’s style.

Green Bay, Wis. – Shopko is running a six-week Facebook giveaway. Now through Oct. 11, customers can enter to win prize packages from some of Shopko's most popular brands.

To enter, customers can “like” Shopko on Facebook, and then watch for posts on the featured brand of the week with more information on how to sign up. One winner will be randomly selected every Friday and announced on the following Monday.

San Francisco - Tapcentive has launched its NFC- and BLE-connected Touchpoint devices for use with its cloud-based Mobile Engagement Platform. Tapcentive Touchpoints offer marketers visible, interactive engagement technology for driving consumer awareness and influencing in-location behavior.

San Jose, Calif. – EBay Inc. is releasing the EBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a predictive analytics and decision management software company, the platform combines the commerce insights, demand generation delivery technologies and intellectual property of EBay Enterprise with FICO’s analytics technologies and products.

San Francisco – EBay Inc. reportedly plans to begin running advertisements within its mobile app during fourth quarter 2014. According to Reuters, the Geico insurance company will be one of the first advertisers.

Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.

L'Oréal USA's seventh annual "Fore the Children" charity event to benefit Children's Specialized Hospital Foundation attracted more than 850 people and raised $625,000, bringing the total amount raised by L'Oreal USA since 2008 to $3.2 million.