Marketing Tactics

Over the last decade, U.S. airport in-terminal dining and retail programs have begun a transformation. As passengers’ time spent within terminals has increased, the demand for enhanced airport in-terminal experiences has equally increased. In turn, the state and local governments that own and operate all commercial service U.S. airports have shifted their retail and dining programs from generic offerings with minimal services to programs with a wide variety of specialty retail and dining brands, innovative technology and upscale amenities to respond to the new consumer expectations.

Redmond, Wash. – Microsoft will open its first flagship location, on Fifth Avenue in Manhattan.

In addition, Microsoft plans to open 10 new stores across the U.S. in time for the 2014 holiday season, while the flagship New York store is being built. Microsoft has not given a specific timeframe for when the flagship will open, but said it has been planning the store for five years. It will open in a spot currently occupied by luxury accessories brand Fendi, a few blocks south of an Apple store.

Matthews, N.C. – Family Dollar Stores Inc. launches its “Ad Match Promise” program on Sept. 30. When presented with a local competitor’s printed advertisement, Family Dollar stores will match the competitor’s price.

Despite posting increases in consolidated net and comparable store sales, the Finish Line’s second-quarter results fell short of its expectations, thanks to softness in the specialty retailer’s basketball offering.

Despite the slowdown in basketball-related sales, the running-related sales increased in the mid-single digits, driven by casual and performance styles. Consolidated net sales were $466.9 million, an increase of 7.1% over the prior year period. Comparable store sales increased 1.5%.

Rack Room Shoes builds mobile loyalty program from ground up

Meijer has launched a first-of-its-kind food solutions program in each of its 213 stores. According to the retailer, “Ready! For You” is designed to meet the tastes and lifestyles of busy families by providing recipe ideas, inspiration and savings opportunities in-store and online.

Seattle -- Social shopping, e-commerce videos, free shipping and in-store pickup rank among the top trends expected to drive holiday sales for online retailers, according to Blueocean Market Intelligence, a global analytics and insights provider.