Marketing Tactics

Dole reaffirmed its commitment to increase healthier food options for students by teaming up with grocery retailer Martin’s Supermarkets and wholesale foods supplier Caito Foods to donate salad bars to five public schools in Indiana.

These self-serve produce bars will feature an assortment of fresh fruits and vegetables.

The makers of Adams flea and tick control brand have chosen Cheryl Knapp’s English Bulldog Ducky as the grand prize winner of its Smart Pets Contest.

Knapp won the choice of $15,000 cash or a smart car plus smart pet bragging rights. Stardom for the clever canine begins today as a close-up of Ducky flashes from a digital billboard 23 stories above New York's Times Square.

HoneyBaked is wasting no time in preparing for the holiday season by adding more than 10,000 part-time employees to its current workforce — a 600% total increase in its workforce across 400 stores nationwide.

By now it’s old news that Apple plans to disrupt retail payment with its Apple Pay platform. However, lost in the hoopla surrounding Apple Pay was an interesting announcement that Apple is also working on a new interactive, piracy-proof digital music service that it hopes will bring consumers back to purchasing whole albums, as well as individual songs.

Dublin, Calif. - Ross Dress for Less will open a new store in Hawthorne, California, in Los Angeles County, on Oct. 11. The store is located in the Hawthorne Town Plaza.

This new opening is part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year.

The H&M Conscious Foundation, an independent nonprofit global foundation initiated by H&M to drive long-lasting positive change for people and communities, has partnered with WaterAid to bring safe water and toilets to a quarter million students in some of the world's poorest countries by 2017.

Fashion model and H&M Conscious Foundation ambassador Alek Wek was joined on stage at the Global Citizen Festival by H&M Conscious Foundation global manager Helena Thybell to present the foundation's flagship program with WaterAid.

Amazon’s new “Wish List” deal with Twitter continues the evolution of Twitter from a channel for passive promotion to a channel for interactive customer engagement. By allowing consumers to directly add items they see in tweets to their Amazon Wish Lists without leaving Twitter, the arrangement both turns Twitter into an active platform for peer-to-peer, unpaid marketing and also helps keep Twitter users on Twitter for longer periods of time by extending its functionality.

Alpharetta, Ga. - McAlister's Deli has signed an agreement with new franchise group MidSouth Hospitality Inc. to open 10 locations in Middle Tennessee. Led by McAlister's veteran Charles Corley, MidSouth Hospitality will be opening its first McAlister's in early 2015.

The newly formed company plans to open a total of 10 new restaurants during the next seven years.