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Marketing Tactics

  • Sam’s Club launches online Black Friday sale on Thanksgiving

    Bentonville, Ark. –- Sam’s Club will launch its Black Friday sale online on Thursday, Nov. 27 just after midnight EST with free standard shipping on Black Friday items. Members can continue shopping in clubs starting at 7 a.m. on Friday, Nov. 28.

  • Miracle Mile welcomes new retail tenants

    Chicago -– During the upcoming winter, Miracle Mile Shops at Planet Hollywood Resort & Casino will convert nearly 6,000-sq.-ft. of open space into four new retail destinations by welcoming M•A•C Cosmetics, Desigual and Lush Fresh Handmade Cosmetics and opening a larger, renovated House of Hoops by Foot Locker. M•A•C Cosmetics opens in December, followed later in the winter by global apparel retailer Desigual.  

  • Study: Facebook leading social network for holiday promotion

    New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts.   

  • Wal-Mart workers plan to protest on Black Friday

    Bentonville, Ark. -- For the third consecutive year, Wal-Mart workers at about 1,600 stores are prepping to protest on Black Friday to demand better wages and benefits.   According to pressure group OUR Walmart, the protestors are demanding a $15/hour wage and consistent full-time hours.  

  • In store leaders becoming online laggards

    The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years. And the emergence of this channel can’t happen too soon - total dollar sales for FMCG/CPG products increased just 1.5% last year according to IRI. But change is coming.

  • Popeyes and APT partner on Test & Learn software

    New York -- Applied Predictive Technologies announced that Popeyes Louisiana Kitchen will license APT's Test & Learn software to test business initiatives such as menu strategies, pricing, and capital investments.  

  • Nordstrom rolls on, loyalty expands

    New stores, 3.9% same store sales growth and increased loyalty propelled Nordstrom to record third quarter sales.

    The company’s total sales increased 8.9% to $3 billion thanks to the addition of new stores and a 3.9% same store sales increase that was driven by online growth. Profits increased 3.6% to $142 million compared to $137 million while earnings per share increased 5.8% to 73 cents from 69 cents.

  • Lord & Taylor unveils 2014 holiday window

    New York -- Entertainer Nick Jonas joined Lord & Taylor/Hudson’s Bay president Liz Rodbell for the unveiling of the department store’s annual holiday windows on NYC’s Fifth Avenue on Thursday, marking the 100th anniversary of the retailer’s holiday window program.  
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