Marketing Tactics

London – If a picture is worth 1,000 words, then perhaps a video is worth 1,000 sales. U.K. electric appliance retailer ElectricShopping.com has increased unit sales by 37% using Treepodia’s new YouTube Fetcher service.

Grapevine, Texas - GameStop will be hosting “Monster Mondays,” a trio of exclusive weekly videos from the perspective of each monster within the video game “Evolve,” creating a platform for fans to share and discuss offensive and defensive strategies. These videos began airing on Jan. 26, and will continue on Feb. 2 and Feb. 9 in anticipation of the game’s release Feb. 10.

San Mateo, Calif. -- A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.

The Searchmetrics study analyzed the number of weekly Facebook likes, comments and shares for pages from the websites of nine top US department stores and three mass merchant stores during November and December 2014.

It's time once again for confectionery and snack retailers, as well as manufacturers to come together for the Sweets & Snacks Expo, which is scheduled to be held May 19 through May 21 at Chicago's McCormick Place.

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Prepaid payment provider Blackhawk Network has created a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.

Louisville, Ky. – Papa John’s International Inc. is taking its Super Bowl focus off trivial football inflation concerns and on something that matters – free pizza. Customers who place a minimum order of $15 on Papajohns.com using promo code SUPERBOWL between Thursday, Jan. 29 and Sunday, Feb. 1 will receive a free large pizza with up to three toppings on their next order beginning Monday, Feb. 2 through Sunday, February 22.

New York – E-commerce revenue continued its strong growth trend of recent year in 2014. According to the Custora E-Commerce Pulse 2014 Holiday Recap Report, U.S. e-commerce revenue was up 15.6% from the 2013 holiday season.

Black Friday (20.6% year-over-year jump in revenue) and Cyber Monday (15.4% year-over-year revenue growth) were the two biggest single e-commerce shopping days of the 2014 holiday season.