-
ECRM: Retail circular advertising trends, April 2014
ECRM compared retail circular advertising in April 2013 versus April 2014 and noted trends occurring across top retail chains. Toys “R” Us experienced a massive 350% increase in page count year-over-year due to its release of three circulars this April versus one last year. Only a short eight-page “Bike & Trike Trade-in” circular was run last year. This year, the bicycle circular ran in the last week of the month again, but the other two circulars appeared to be a response to the late Easter this year, with a focus on $5 or less basket-fillers.
-
Miracle Mile Shops plans 60,000-sq.-ft retail/restaurant redevelopment
Las Vegas -- Miracle Mile Shops at Planet Hollywood Resort & Casino has begun planning efforts to convert space Harmon Avenue, a 60,000-sq.-ft. area on Miracle Mile Shops’ south end that draws in heavy foot traffic from Las Vegas Boulevard into a restaurant and entertainment destination.
