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Spotlight on Miracle Mile Shops
Miracle Mile Shops’ new general manager Jerry Irwin talks strategy
Jerry Irwin signed on as general manager of Miracle Mile Shops at Planet Hollywood Hotel & Casino in Las Vegas in September 2013. He oversees all center operations, including design, development, management, construction and strategic direction.
Miracle Mile Shops spans 475,000 sq. ft. and boasts 170 stores. Recently, CSA asked Irwin about his plans for the center.
How do you conceive of your role at Miracle Mile Shops?
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In the Spotlight: Technology
Technology is no longer the sole province of “IT geeks,” or even marketers and finance executives — it is also now a focal point of such operational departments as store planning, energy management, construction management and real estate.
In recognition of the huge impact technology is having on store operations, SPECS 2014 held a series of hands-on tech boot camps, with the first one devoted to design, development and facilities, the second to operational technology, and the third to social media trends and tools.

