Events

WOONSOCKET, R.I. — CVS and the Boston Red Sox teamed up at Fenway Park to hold a special batting camp for veterans from across New England. The event celebrated the Fourth of July and honored disabled military veterans.

FT. LAUDERDALE — National retail brand builder Zimmerman Advertising has shaken up its leadership team. It appointed former Papa John's International CMO Andrew Varga to agency president and promoted its current president Pat Patregnani to CEO. 

MADISON, Wis. — The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.

Oscar Mayer is leveraging social media to engage existing and would-be fans. First, the brand is encouraging people to visit WienermobileRun.com, where they can join their favorite Wienermobile team. Those who do will receive a team bumper sticker while supplies last, and help their team earn points. 

SAN FRANCISCO — Banana Republic has been named the formal attire supplier for Oracle Team USA as it defends its title at the 34th America's Cup in San Francisco Bay in Sept.

Boca Raton, Fla. -- Office Depot announced that Michael J. Massey, previously CEO and president of Collective Brands, has been nominated to join the board. He fills the vacancy created by current director Brenda Gaines, has decided not to stand for reelection at this year’s annual meeting of stockholders.

Watsonville, Calif. -- West Marine has released its BlueFuture(R) 2012 Sustainability Report. The study encompasses the retailer’s company-wide efforts focusing on sustainability, including improving and protecting the marine environments, reducing the company's carbon footprint and encouraging people to enjoy being out on the water.

Included in the report is a reduction in the company’s greenhouse gas of 4.29% year over year, with an over 17.5% reduction since its 2007 baseline.

BOCA RATON, Fla. — Office Depot has nominated former president and CEO of Collective Brands Michael J. Massey to its board. If elected, he would fill the vacancy created by current director Brenda Gaines, who has decided not to stand for re-election at this year’s annual meeting of stockholders. 

The Limited helped changed the way women shop for apparel 50 years ago and this month it is commemorating the occasion with digitally inspired promotions the company’s founders could never have imagined.

CITY OF COMMERCE, Calif. — Extreme value retailer 99 Cents Only Stores is getting ready to help one of its customers celebrate her 99th birthday as only it can. 

At 7 a.m. Friday, July 19, Mildred "Millie" Fox of Murrieta, Calif., is going to receive a 99-second shopping spree experience and free birthday cake at her local store. It will be 99 Cents Only Stores’ very first 99th birthday celebration.

BALTIMORE — Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.

The commercial will be broadcast July 15 on Fox during the 2013 MLB All-Star Game Home Run Derby, and is viewable on YouTube now.