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H&M to debut shoppable runway show at Paris Fashion Week
For the first time, H&M shoppers will be able to purchase merchandise straight on the runway. On March 2, H&M is launching its ‘See Now, Buy Now’ show, which enables customers to log onto its site and purchase items from its H&M Studio collection immediately following its presentation during Paris Fashion Week. Merchandise will also be available in select H&M stores. -
First Look: Lululemon opens London flagship
Lululemon Athletica has opened a community-centric, European flagship on Regent Street in London. The two-level, 6,344-sq.-ft. store is the brand’s second largest in the world, second only to its New York flagship. Designed by Dalziel & Pow, London, the new Lululemon combines the latest in technology with a locally-inspired design and community experiences. A palette of greys and marbles with hints of bronze help make for a soothing escape from the hustle and bustle of the city streets.

