Celebs come out to celebrate new Target collection

Target is debuting its new Who What Wear fashion collection this week and a stylish group gathered in New York City to celebrate the highly anticipated launch and take a sneak peek at the line.

A star-studded event last week included actress and The Honest Company founder Jessica Alba, actresses Kate Bosworth and Jaime King and Target Stylist Zanna Roberts Rassi, who hosted a livestream of the event on Periscope.

Who What Wear co-founders Hillary Kerr and Katherine Power helped host in head-to-toe Who What Wear, excitedly displaying the result of months of hard work.

“At Target, we’re always looking for new and exciting ways to bring great style at an incredible value to our guests,” said Stacia Andersen, senior vice president, apparel and accessories. “We were immediately drawn to Hillary and Katherine’s idea of combining art and science, using their editorial point of view and real data, to create a street style-inspired assortment of apparel and accessories. The fashion marketplace continues to evolve and our guests today are looking for inspiration from many different places, specifically street style. We’re thrilled to be able to partner with Who What Wear to provide our guests with the styles they crave.”

Read more about the new collection by clicking here.