Strategy

Hong Kong – Alibaba Group Holding Ltd. has appointed Yu Yongfu as president of the company’s online marketing unit, Alimama, to spearhead the business into new areas of growth. Yongfu joined Alibaba Group in June 2014 to lead the company’s mobile business unit.

Prior to joining Alibaba Group, Yongfu was chief executive of Chinese mobile browser company UCWeb. UCWeb was acquired by Alibaba Group in June 2014. Yongfu will begin his new position today and will report to Daniel Zhang, Alibaba Group’s COO.

Walmart plans to improve the customer experience, invest in its grocery business, and put pressure on suppliers to drive down prices, according to a Bloomberg report.

Hosuton - Fashion accessories retailer Charming Charlie recently expanded its relationship with Stored Value Solutions (SVS) to offer e-commerce distribution of digital gift cards. Charming Charlie originally associated with SVS in 2012 for gift card processing in their more than 340 stores across the U.S.

Since introducing online access to digital eCards to complement the availability of physical cards, Charming Charlie gift cards purchased online during the winter holiday season grew by an exponential rate year-over-year.

Hoffman Estates, Ill. – Sears Holding Corp. is forming a real estate investment trust (REIT) called Seritage Growth Properties, which will purchase 254 Sears and Kmart stores for more than $2.5 billion. Seritage will partially fund the transaction through a public rights offering.

New York – Arkansas native and Walmart president CEO Doug McMillon has taken a firm stance against a “religious freedom” measure passed by the Arkansas House on Tuesday. The bill (HB1228) is similar to the one that has kicked up a firestorm in Indiana.

A plan to co-brand RadioShack stores with the Sprint logo will apparently save the chain from extinction, according to the Wall Street Journal.  

New York – Wal-Mart Stores Inc. is reportedly asking suppliers to cut their product costs and also seeking to expand its grocery business. According to the Wall Street Journal, Wal-Mart is recommending that suppliers forego investing in joint marketing programs with the retailer and use that savings to reduce the price Wal-Mart pays for their goods.
 

On the heels of questions over quality control standards for its herbal supplements, GNC has announced three new marketing partners.

GNC said the new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) – will help drive profitable growth for the brand.