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L’Oreal enters e-commerce arena with StyleSeat partnership
New York – L’Oreal USA is venturing into e-commerce via a partnership with with StyleSeat, an online platform for beauty and wellness services. Consumers already use StyleSeat to research and book appointments with hair and nail professionals, and it now offers salon-only L’Oreal authentic products for sale, as well.
Each purchase on StyleSeat can be made through the individual stylist pages. Users can also receive personalized email recommendations from stylists about products to use in between trips to the salon.
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BN campaign promotes reading and the Nook
Barnes & Noble Inc. is embarking on a social media-based campaign to inspire more customers to read and promote its Nook e-reader.
The Nook Reading Challenge is a social media-based reading challenge with the goal of inspiring participants to read more and interact with their friends and the book community about what they’re currently reading, the company said.
To participate in the challenge, readers have to commit on their Facebook page to read one or more books between Jan. 24 (National Readathon Day) and Feb. 28 using the hashtag #NOOKReadingChallenge.

