Loehmann’s adds e-commerce veteran

In an effort to bolster its online presence, Loehmann’s has appointed a digital retail expert to join its advisory board. Tony D'Annibale, president of Jessica's Brands, will work with the board and the management team during the Loehmann’s re-launch as an online retailer.

"His experience with digital retail as well as his background in merchandising makes him an ideal addition to our team. His understanding of the Loehmann's customer aligns with our passion for building upon the heritage of this beloved brand," stated Andrew Sole, managing member of Esopus Creek Advisors, which owns the Loehmann's name.

D'Annibale has more than 30 years of department store retailing and off-price experience. He served as the CMO of Rue La La, a leading online lifestyle shopping destination. Under previous ownership, D'Annibale had served as Loehmann's EVP of merchandising for over 20 years.

"I am thrilled to be part of this team and to be part of the new Loehmann's story as it begins this chapter online. The brand has had loyal customers who are always looking for the latest trends, and online shopping is the trendy way forward," D'Annibale said.

Founded in 1921 by Frieda Loehmann, Loehmann’s -- the self-proclaimed “cherished off-price retailer” -- closed its stores and filed for bankruptcy in 2013. Now under new ownership, the brand is being expanded online.