Marketing

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

Seattle – Increases in expenses including fulfillment, marketing and technology helped swing Amazon.com to a net loss of $57 million in the first quarter of fiscal 2015 from net income of $108 million the same quarter a year earlier. Amazon met Wall Street expectations with the loss.

Amazon fared better with net sales, which increased 15% to $22.72 billion from $19.74 billion. In North America, net sales grew 24% to $13.41 billion from $10.08 billion.

Milan, Italy – Google Glass may not be dead, after all. According to the Wall Street Journal, global vertical eyewear retailer Luxottica Group is partnering with Google to release a new version of Google Glass in the near future.

Columbia, S.C. – Edens, an owner and developer of community shopping centers, has named Jodie W. McLean as CEO, effective June 30. McLean will replace Terry S. Brown, who is stepping down as chairman and CEO.

McLean has been a member of the Edens leadership team for 18 years. Brown became CEO and joined the company's board of directors in 2002, and became chairman of the board in 2013.
 

West Des Moines, Iowa - WineStyles Tasting Station, a boutique wine and craft beer retail chain, is launching expansion plans to grow its national footprint. The company currently has more than 20 locations across the country, and aims to grow the business to nearly 50 stores during the next several years through franchising.

New Albany, Ohio – Michael Jeffries, former CEO of Abercrombie & Fitch Co., reportedly did not walk away empty-handed when he retired from the company in December 2014. According to the Columbus Business Journal, Jeffries obtained at least $27 million in cash and other benefits.

New York – During World War II, Gen. Douglas MacArthur famously said, “I shall return.” Two board members of Aeropostale Inc. are taking the opposite approach.

Robert B. Chavez has advised Aeropostale that he will not seek re-election to its board of directors in 2015 due to his responsibilities and time commitments as president and CEO of Hermes of Paris Inc. Chavez will continue to serve until the 2015 annual meeting.

The Top 100 is Retailing Today’s look at the best retailers in America. We comb through annual reports and regulatory filings to arrive at our annual ranking of the best retailers in America based on annual sales, number of stores, e-commerce capabilities, profitability and operational efficiency. In addition to the annual rankings based on financial and operational metrics, The Top 100 also features: 

With the NHL Stanley Cup playoffs underway, what better way for Sears Canada to spark interest in its product assortment than the addition of a brand inspired by a player who on-ice exploits earned him the best nickname ever.

Beginning this fall, Sears Canada said it will introduce “#99 The Wayne Gretzy Collection” of casual menswear. Gretzy, for those who don’t know is a hockey legend and the all-time leading scorer by a wide margin.

As retailers feel the pressure to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to enter the classroom.

GameStop is launching a new scholarship for its employees that would allow them or their children to go to college. The program is called “Power to the Scholars,” a reference to the “Power to the Players” slogan the company has popularized over the years.