Marketing

Sportsman's Warehouse is resorting to a cash giveaway to ensure a strong crowd at its newest store as it expands in Oregon. 

To celebrate the grand opening, the first 200 families through the door will receive a free Sportsman's Warehouse $20 gift card and Sportsman's Warehouse hat. When the doors open at the Sportsman’s Warehouse in Klamath Falls, Ore., the store will be the retailer’s sixth location in the state of Oregon.

When consumers think of Uggs, they may not imagine Hawaiian floral patterns. But now the retailer is trying to take advantage of the hot fashion trend of prints and patterns with a new line of Polynesian-inspired footwear and accessories.

HSN is leveraging the 30-year career of designer Sigrid Olsen to launch a multi-platform marketing campaign.

The retailer is producing a show on HSN with Olsen that premieres this month to coincide with the debut of the Spring 2015 collection of her first women's fashion line since 2008. The show is just one facet of a campaign on social media, mobile and online.

Irvine, Calif. -- Tilly’s announced today that CFO Jennifer Ehrhardt intends to resign from Tilly’s to relocate closer to her family and pursue other professional interests. She will continue to serve in the role for an interim period expected to end in June 2015, and will help with the transition process.

New York – Retailers Amazon.com, HSN, Newegg, QVC and Zappos.com were among the 15 companies receiving the highest ratings in the 2015 Forrester Research Customer Experience Index. Forrester data indicates that improving the customer experience is a strategic priority for 73% of businesses, yet only 1% of companies deliver an excellent customer experience.

New York -- Staples said it has named Peter J. Scala as executive VP, merchandising, effective immediately. Scala will report to Demos Parneros, president, North American stores and online, and will be a member of the company’s executive committee.

Most recently, Scala served as senior VP of merchandising, online marketplace, leading the rapid expansion of Staples’ product assortment to support small and mid-size business customers.

Framingham, Mass. – Staples Inc. will acquire Accolade Promotion Group (APG), a distributor of promotional products in Canada. The acquisition will build on Staples' position as a distributor of promotional products in North America and will expand the breadth of offering for its customers.

Bentonville, Ark. – Wal-Mart Stores Inc. is reportedly eliminating the position of zone manager in its stores as part of a plan to strengthen store managers that was first announced in February 2015. According to Bloomberg, Wal-Mart will transfer the responsibilities of zone managers, who oversee multiple departments, to department managers.

Washington, D.C. - The United Food and Commercial Workers International Union (UFCW) is seeking an injunction from the National Labor Relations Board (NLRB) against Wal-Mart Stores Inc. relating to the closure of five stores due to alleged plumbing problems. The UFCW wants the NLRB to force Wal-Mart to rehire 2,200 store employees who are currently on paid leave while the stores are closed for what Wal-Mart says are necessary plumbing repairs.

Dallas - Corner Bakery Cafe plans to open 13 new stores in greater Cleveland. The retailer has entered into its first area development agreement in the state of Ohio.