Marketing

Bentonville, Ark. -- Wal-Mart's Sam's Club division is launching new, high-value services for small-business owners as it looks to differentiate itself from Costco while fending off competition from well-capitalized online startup Jet.com.

Major retailers, trade groups and politicians sounded a euphoric and bipartisan tone last week following the introduction of trade legislation with potentially huge implications for the retail industry and the U.S. economy.

Foot Locker is looking to the future of the footwear industry with a new partnership designed to drive innovation.

The retailer is collaborating with Pensole Footwear Design Academy on a class that will help design the new ASICS Tiger this summer.

HSN Inc. has appointed a new chief marketing officer to drive growth for the $3.6 billion multichannel retailer. 

The company named John Aylward as executive VP and chief marketing officer for HSN.

Staples is looking to Martha Stewart once again to re-invigorate its home office product assortment.

The retailer and Martha Stewart Living Omnimedia have announced a new, multi-year strategic direct retail collaboration for the manufacture and distribution of a brand new line of Martha Stewart Home Office products.

Macy’s Inc. is teaming up with a former Victoria’s Secret Angel to develop a new line of contemporary bras and panties designed to appeal to women who are looking for the "perfect fit and shape."

EBay painted a mixed financial picture for the first quarter, with lower revenue from its marketplaces division and higher revenue from its Paypal division, which the company said it plans to spin off later this year.

St. Petersburg, Fla. -- HSN, Inc. has appointed John Aylward as executive VP and chief marketing officer for HSN, an operating division of the $3.6 billion interactive multichannel retailer.

Carbondale, Colo. -- Casey Sheahan, former CEO of Patagonia, has joined FastG8, a digital media company focused on driving e-commerce for brands in the outdoor and active lifestyle marketplaces.

Also joining the form is Zohar Ziv, who retired from Deckers Outdoor Corporation in January, where he most recently held the title of COO. He has also served as CFO for Deckers.

Baltimore -- Pandora Jewelry, in collaboration with Walt Disney Parks and Resorts, has opened dedicated shops within two Disney merchandise locations: Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort in Florida and La Mascarade d'Orleans in Disneyland park in California.

Both locations carry Pandora’s newly released spring 2015 Disney jewelry collection and the Disney Parks collection, as well as the brand’s full assortment of jewelry.