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Sam's Club card lauded once again
Sam’s Club’s MasterCard 5-3-1 Cash Back program, which has created keen customer engagement and memorable customer experiences since it launched less than a year ago, has won more awards.
The program, featuring a co-branded MasterCard including chip-enabled technology issued by Synchrony Bank pursuant to a license by MasterCard International Incorporated, won a silver award in the Customer Experience & Engagement category; a bronze award in the Creative Campaign category and a silver in the 360 Degree Loyalty Award for Excellence in North America.
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JCPenney names West as new CMO
JCPenney Company Inc. has named one of its board members as its next EVP and chief marketing officer.
The company said that Mary Beth West, a highly accomplished consumer marketing executive, will join the company's executive leadership team as executive vice president and chief customer and marketing officer effective June 1. She will be stepping down from her position on its Board of Directors to assume this new role.

