Department store giant continues to expand outlet store formats

Macy’s announced it will open a new Bloomingdale's Outlet store in November 2016 at The Outlets at Orange, in Orange, California.



The 24,000-sq.-ft. store will be the 17th Bloomingdale's Outlet location and offer a range of off-price apparel and accessories for men, women and children.



"Southern California is an important market for Bloomingdale's, and we believe this outlet store will attract new shoppers while broadening our offering to existing Bloomingdale's customers," said Tony Spring, chairman and CEO of Bloomingdale's. "The Outlets at Orange is an attractive and growing center with excellent traffic.”



Bloomingdale's debuted its off-price concept in 2010. It has since grown to include stores in California, Florida, Illinois, Massachusetts, New Hampshire, New York, New Jersey, Pennsylvania, Texas and Virginia.



While Macy’s has been closing underperforming namesake locations, it has been ramping up its outlet store growth, both for its Macy’s and Bloomingdale’s brands. (http://www.chainstoreage.com/article/macys-growing-its-outlet-format)



Macy's operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's, Bloomingdale's.