Marketing

Online and catalog retailer Garnet Hill is taking a curated collection of its aspirationally styled home and apparel goods on the road with a mobile pop-up boutique.   The experience, created from a converted shipping container, resembles a natural home environment – except that it's shop-able. The mobile pop-up will launch at Garnet Hill headquarters in Franconia, New Hampshire, moving south through New Hampshire, and completing its summer tour in New York City.    

Weis Markets on Thursday announced it has upgraded its Weis Reward Points Program to include the option of a 5% discount when customers use their Weis Preferred Shopper Club card and make a qualifying $100 purchase in a Weis Markets store. The discount can be redeemed on a customer’s future order.  

Bayer Properties’ plan for drawing shoppers to its new $156 million mixed-use development in Lexington, Kentucky, could be one that catches on in other rural regions: Recruit retail tenants that are not new to the universe, but new to the state.   So when it opens next spring, the retail roster at The Summit at Fritz Farm will include Bonobos, Cos Bar, Shake Shack, J. McLaughlin, Brooks Brothers, and — just signed this week — Marine Layer.  

Pottery Barn opened its redesigned store at South Coast Plaza in Costa Mesa, California.    The 17,293-sq.-ft. store is influenced by the Spanish Mediterranean architecture found throughout Orange County, blending traditional and contemporary elements to create a refined and relaxed environment. As part of Pottery Barn’s commitment to sustainability, the store features LED lighting to reduce energy consumption and low VOC paints to reduce toxins.  

When JLL took over retail leasing for 1407 Broadway, just south of Times Square in New York, it decided to break up the four existing retail pads on the ground floor into eight and emphasize food. That plan is now coming into fruition with the signing of Gregory’s Coffee, Juice Generation, Luke’s Lobster, and ‘Witchcraft as the first four tenants.  

PizzaRev, the build-your-own pizza shop that has a franchising partnership with Buffalo Wild Wings, made its first foray into New England this week with the opening of a store in CambridgeSide Galleria in Boston.   Since joining forces with Buffalo Wild Wings in 2013, the fast-casual concept has expanded to more than 200 franchise locations. Its coverage had touched nearly all regions of the U.S. except for New England.  

Ikea’s upcoming store in Columbus, Ohio, has begun taking shape.   The company said that the structure’s steel framing has progressed far enough to allow for the installation of Ikea’s iconic blue composite panels. Installing the panels is a construction milestone that keeps the store on track to open in summer 2017.  

Regency Centers announced it has closed on land that will house the central shopping center in Tustin Legacy, a master-planned community taking shape in Orange County, California. Development costs are expected to hit $40 million.   The 112,000-sq.-ft. Village at Tustin Legacy will be anchored by a Stater Bros. Market, and Regency reports that 80% of the remaining retail space is leased or committed. It will be the 11th property for Regency in Orange County, following on the recently completed Village at La Floresta in Brea.