JLL brings food theme to Broadway

When JLL took over retail leasing for 1407 Broadway, just south of Times Square in New York, it decided to break up the four existing retail pads on the ground floor into eight and emphasize food. That plan is now coming into fruition with the signing of Gregory’s Coffee, Juice Generation, Luke’s Lobster, and ‘Witchcraft as the first four tenants.



The old ground-floor layout wasn’t serving local market demand at the Shorenstein property, according to JLL managing director Erin Grace. “Because the property was originally designed to house garment showrooms it had excellent street frontage and access, but it was configured to attract large format, multi-level retailers,” she said.



Leases are pending for four more food shops in the remaining spaces.



“The JLL team took a creative risk around the leasing strategy and it worked,” said Shorenstein Senior VP Ronnie Ragoff.



The restaurants are expected to open by mid-2017.