Traffic and conversion troubles led to a disappointing performance by fashion retailer Bebe Stores in the second quarter. For the period ended Jan. 2, the company reported a loss of $5.5 million.
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Bryn & Dane’s three locations and counting
Bryn and Dane’s announced it will be expanding from three to six locations in Pennsylvania within the next year. The new stores will be located in the Philadelphia Metro Area:
• Bryn Mawr Village in Bryn Mawr, Pennsylvania; set to open summer 2016
• Atwater South in Malvern, Pennsylvania; set to open fall 2016
• The Franklin, 834 Chestnut Street, Philadelphia, Pennsylvania; set to open early 2017
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Comps fall for Bebe Stores in Q2
Traffic and conversion troubles led to a same store sales decrease for fashion retailer Bebe in the second quarter.
For the period ended Jan. 2, net sales decreased 5% to $122.4 million, as compared to $128.9 million in the second quarter of fiscal 2015. The net sales decrease was primarily driven by a comp decrease and store closures. Same store sales decreased 2.5% compared to an increase of 8% in the same period of the prior year. Traffic and conversion declined while average unit retail was flat.

