Marketing

Same store sales literally fell off a cliff at Citi Trends in the waning days of the fourth quarter and the operator of 522 urban fashion stores is attributing the weakness to the federal government.

Tractor Supply Company continues its rapid expansion, with the grand opening of its 1,500th store, on Feb. 13, in Odessa, Texas.

The retailer opened a total of 114 stores in 2015, and expects to open between 115 and 120 locations in 2016. Tractor Supply stores are located primarily in towns outlying major metropolitan markets and in rural communities.

One of the major components of JCPenney's transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.

The Body Shop has always been known for being on the cutting edge of sustainability trends, and now the company is unveiling a new global CSR strategy on its 40th anniversary.

The beauty retailer's new corporate sustainability strategy aims to position the company as a leader in ethical business and define the next stage of development of the business.

Surpassing $3 billion in annual sales last year was a big deal for Skechers and now CEO Robert Greenberg is banking on the addition of more than 300 new stores to help the company set another sales record in 2016.

Skechers plans to open between 330 and 340 stores this year, projecting it will have a year-end total of 1,650 locations, of which 575 will be company owned. The accelerated pace of expansion is easy to understand given the powerful contribution the company’s physical footprint had on its fourth quarter and full year sales and profit performance.

The Body Shop, a pioneer of ethical business practices in retail, is reaffirming its commitment to corporate social responsibility as it celebrates its 40th anniversary.

The all-natural beauty retailer has unveiled a new CSR strategy, “Enrich Not Exploit,” that extends to all areas of its operations and is aimed at making the company “the world’s most ethical and truly sustainable global business.”

In a sign that omnichannel is becoming more important to Nike’s business, the vertical specialty athletic retailer has named Adam Sussman as its first chief digital officer.

Sussman will report to Trevor Edwards, president of Nike brand.

Prior to joining Nike, Sussman held multiple positions in the interactive gaming and entertainment industries, including EA Mobile and Disney Interactive. He has worked in areas including general management, marketing, strategic planning and digital product commercialization.

Los Angeles -- Westwood Financial Corp. appointed Jeanne Lazar as CFO. Lazar joins the company with more than 20 years of diverse commercial real estate finance experience. As CFO, Lazar will oversee all finance and accounting functions, including portfolio performance review and the development of financial and operational strategies.

“I’m honored to join Westwood Financial Corp. and look forward to working with the team to further the company’s goals to grow and expand in the grocery-anchored retail space,” said Lazar.

Cabela’s executive VP and chief commercial officer Scott Williams has been elevated to the role of president and given additional responsibilities in a move that positions him to succeed longtime CEO Tommy Millner.

Williams will continue to report to Millner. Williams will take on additional responsibility for U.S. retail operations and all operations in Canada.

Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.