Marketing

It’s a homecoming of sorts for Mark Breitbard.     Gap Inc. on Tuesday named Breitbard as president and CEO of its struggling Banana Republic division.       Breitbard served as CEO at The Gymboree Corporation from 2013 until he stepped down in early 2017. From 2010 to 2013, he held leadership positions across Gap North America, where he was instrumental in delivering the product-led resurgence of Gap’s North America business.    

Shoptalk has announced a partnership with the Retail Industry Leaders Association focused on RILA’s newly launched (R)Tech Center for Innovation.   Through the partnership, Shoptalk will support the (R)Tech Center for Innovation as a member of the (R)Tech Innovators Network.   

Under Armour named Clay Dean as its chief innovation officer.   Dean will be responsible for driving the company's global vision and strategy for innovation, and cross-functional collaboration with the brand’s internal design, marketing, product, and category management teams. He will be based out of Under Armour's global headquarters in Baltimore, and will report to Kevin Haley, president, category management and innovation.  

An increase in revenue and comparable store sales helped Tilly’s beat analyst expectations for the fourth quarter.   For the period ended January 28, 2017, Tilly’s revenue was $160.2 million, an increase from $159.1 million last year. Net sales also topped Wall Street forecasts of $159.9 million. The chain also beat analyst predictions of earnings hitting 21 cents per share. Tilly’s posted a profit of 22 cents per share.  

Albertsons on Friday appointed Jonathan Mayes to the post of senior VP external affairs and chief diversity officer. In his new role, he will head up the company’s diversity and inclusion efforts, as well as its government relationships, philanthropy and sustainability departments.   

Walgreens Boots Alliance on Friday named two executives to the chief marketing officer and chief merchandising officer positions, promoting Adam Holyk and Joe Hartsig, respectively, to those roles.   Both will assume their new roles as of April 1 and report to Alex Gourlay, co-COO for Walgreens Boots Alliance.  

An online giant and the world’s biggest retailer claim the top two positions in a study that ranks retail companies by their brand value.   Amazon ranked as the world’s most valuable retail brand in the annual study by valuation and strategy consultancy Brand Finance. The company’s brand value, $106.4 billion, is nearly double that of Walmart ($62.2 billion), which ranked as the second most valuable retail brand. (An explanation of the ranking is provided at the end of article.)    

Shoppers will soon be able to personalize and accessorize the shoes they buy at DSW Inc.   The retailer has entered into a partnership with Trend:Bar, a new, Los Angeles-based  company that produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize footwear and accessories.       Under the partnership, DSW will offer Trend:Bar items in select stores and on DSW.com.