Marketing

Saks Fifth Avenue is adding to its store fleet up north.   On Thursday, March 9, Saks Fifth Avenue Off 5th will open two new locations in the greater Toronto area,      “This month marks our one year anniversary of entering the Canadian market, and we’re excited to continue our Canadian expansion with two new stores in the GTA,” said Jonathan Greller, president, Saks Off 5th and Gilt.   

A cool store from a cooler (literally) and drinkwear company, Yeti’s first physical outpost celebrates the fast-growing brand, which is known for standing up to the harshest conditions.    

J.C. Penney Company has added a former senior advisor to the director of the U.S. National Security Agency (NSA), to its board of directors.   Debora Plunkett is joining the Penney board. Possessing extensive experience in cybersecurity, information assurance and innovation in information security, Plunkett has a deep understanding of the data-driven and interconnected world of today, the retailer said.  

In today’s competitive retail environment, no brand can afford to stay still.   Two top brands — one a national giant and the other a regional powerhouse — will give attendees at SPECS/2017 a behind-the-scenes look at how a brand can be reinvented through store design.   Cumberland Farms, a 600-store convenience store chain, will discuss how it is updating its locations with a sleek new design.   

Shoppers just can’t get enough of off-price stores.   On the heels of strong results by TJX Cos. and Ross Stores, Burlington Stores on Thursday turned in a stellar fourth quarter performance. And it also revealed plans to expand its store base.    Burlington’s net income in the quarter, ended January 28, surged 27.1% to $125.6 million, or $1.77 per share. Earnings, adjusted for one-time gains and costs, were $1.78 per share. The results easily topped Wall Street expectations. 

Hilton Hotels will break ground later this month on a new Tru by Hilton location at Streets of St. Charles, a Cullinan-owned, mixed-use property in the historic Mississippi River town north of St. Louis.   “Since its inception, Streets of St. Charles has been envisioned and developed around the idea of creating a community where there is something for everyone and all would feel welcome to gather and share experiences,” said Cullinan VP and Director of Leasing Kathleen Brill.  

With its busy spring selling season about to commence, The Home Depot wants to make its hiring process as easy as possible.   By creating a shorter digital application and mobile-optimized “Careers” site, the home improvement chain has shortened its online application process to 15 minutes, a move that speeds up the task by as much as 80%, the company said.   

The Kroger Co. has broken its impressive record of 52 consecutive quarters of same-store sales growth.    The supermarket giant on Thursday posted an unexpected decline in fourth-quarter same-store sales on Thursday amid ongoing food price deflation and increased competition.   Kroger’s net income fell to $506 million, or 53 cents per share, for the quarter ended Jan. 28, in line with estimates, and down from $559 million, or 57 cents per share, a year earlier.