Marketing

HOFFMAN ESTATES, Ill.  -- Kenmore announced that it has launched an online reality series, "So You Wanna Be a Designer."

For six weeks the reality show will stream live on Kenmore's Facebook page to show budding designers at work, making their dreams a reality. Through the series, contestants will learn how to navigate the barriers of entering the design world: how to create and launch a brand, and how to price, present and promote designs successfully, among other things.

FREEPORT, Maine — L.L.Bean announced that, effective March 25, it will offer free standard shipping to all United States and Canadian.

“We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming,” said Chris McCormick, president and CEO, L.L.Bean. “Our customers want and value free shipping. It’s our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed.”

PLEASANTON, Calif. -- Safeway Inc. announced that it was recognized this week by the Association of Fundraising Professionals with the organization's 2011 Freeman Philanthropic Services Award for Outstanding Corporation.

NEW YORK -- Barnes & Noble has announced a partnership with Nickelodeon that will bring the first-ever digital books from the number-one entertainment brand for kids. The books will feature such Nickelodeon characters as SpongeBob SquarePants and Dora the Explorer available in digital format through the Nook Color Reader’s Tablet (www.nookcolor.com) and the free Nook Kids for iPad application (www.nookkids.com/ipad and www.itunes.com/appstore).

NEW YORK -- Teen fashion retailer Delia's has announced the appointment of two shareholder representatives to its board of directors effective March 25. The two new directors are Michael Zimmerman, the founder and CEO of Prentice Capital Management, LP, and Mario Ciampi, the managing partner of Prentice Capital Management, LP. Zimmerman will also serve as a member of the corporate governance and nominating committee, and Ciampi will be a member of the compensation Committee.

SIDNEY, Neb. -- Cabela’s Inc. announced that Beth Pritchard has been appointed to its board of directors.

“I am delighted that Beth has joined our Board,” said Tommy Millner, Cabela’s CEO. “Beth’s impressive retailing expertise, marketing knowledge and leadership experience will be invaluable as we continue to focus on our strategic initiatives and look to profitably expand our retail store count.”

Bentonville, Ark. -- Wal-Mart Stores said it will open a new office in Atlanta, positioning the retailer to more effectively manage nearly 1,600 stores in 20 eastern U.S. states and allow it to focus on opportunities to grow its business in states such as New York.

The new eastern business unit will be run by Rosalind Brewer, president of Walmart East and executive VP of Walmart U.S.

Walmart’s small format desires certainly haven’t gone unnoticed by the folks at Dollar General, a company that appears bent on saturating the marketplace with small discount stores. Last year, Dollar General opened 600 new stores and remodeled or relocated 504 other stores to end its fiscal year with 9,372 stores. This year, more of the same is planned with the expansion figure getting a bump to 625 new units, while the number of remodels and relocations expands to 550 units.