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Marketing

  • Limited Brands raises note offering to $1 billion

    Columbus,Ohio -- Limited Brands has expanded its public senior debt offering to $1 billion from the $750 million that it initially announced on Tuesday.

    The company plans to use net proceeds from the offering to repurchase $500 million worth of shares under a new stock buyback authorized by company's board. The new program includes $31 million remaining under the company's existing $200 million share repurchase program. Limited Brands has priced the notes, which come due in 2021, at 6.625%.

  • CEO shake-up at Hot Topic

    City of Industry, Calif. -- Hot Topic announced Monday that CEO Betsy McLaughlin has resigned the company, effectively immediately, and will be replaced by current board member Lisa Harper.

    The move came two weeks after the company announced a fourth-quarter net loss, reversing a profit from a year ago, as revenue slipped by 1%.

    According to the retailer, McLaughlin will continue to assist in the transition over the next three months.

  • Samuel Adams introduces variety pack of contest-winning beers

    BOSTON — Beers that were highlighted in Samuel Adams' annual homebrew contest last year now are available in a six-pack.

    The company said that the 2011 Samuel Adams LongShot American Homebrew Contest - Category 23 Variety six-pack has hit store shelves. The variety pack includes two bottles each of Richard Roper's Friar Hop Ale, Rodney Kibzey's Blackened Hops, and Caitlin DeClercq's Honey B's Lavender Wheat, which all were named winners in Samuel Adams LongShot American Homebrew Contest in 2010.

  • Sharp Electronics appoints new marketing exec

    Sharp Electronics Corp. has announced that Mark Viken has been named VP, marketing. He will report to John Herrington, president, Sharp Electronics Marketing Company of America.

    In this position, Viken will oversee U.S. marketing of all Sharp consumer electronics products including appliances and health and environment-related products, as well as audio and video categories.

  • Macy's joins list of retailers supporting Japanese relief efforts

    CINCINNATI -- Macy's Inc. announced that it will make a corporate contribution of $100,000 in cash to the American Red Cross for earthquake and tsunami relief on behalf of Macy's and Bloomingdale's associates across America. In addition, the company said it will match, on a dollar-for-dollar basis, all employee contributions of $25 or more to the American Red Cross and other U.S.-based organizations providing rescue and relief assistance in Japan. 

  • Wet Seal taps Gap veteran Seipel as president and COO

    Foothill Ranch, Calif. -- The Wet Seal announced Monday that it has hired Ken Seipel as president and COO, effective March 28.

    Seipel will report to CEO Susan P. McGalla.

    Seipel was previously president and chief merchandise/marketing officer of Pamida Discount Stores LLC, a regional general merchandise discount retailer. Prior to that, he was executive VP of stores, operations and store design for the Old Navy division of Gap.

  • Former Kohl's exec to head Canadian discount store

    MISSISSAUGA, ONTARIO -- TB!S The Bargain Shop, a leading Canadian discount store chain, announced that Beryl Buley has been appointed president and CEO, effective immediately. Former president and CEO, Michael Roellinghoff, will assume the role of vice chairman of the board.

  • Fresh & Easy introduces Pizza to Gourmet line

    EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has expanded its Gourmet range with a line of specially handcrafted frozen artisan pizzas from Italy, selling for $3.99. 

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