Marketing

The Target brand was a big winner over the weekend, as Dario Franchitti piloted the number10 car of Target Chip Gansassi Racing to victory in the Honda Grand Prix of St. Petersburg. The race through the streets of downtown St. Petersburg, Fl, consisted of 100 laps over a 1.8 mile, 14 turn course, and the distinctive red and white Target car was featured extensively during television coverage. To watch highlights of the race, click here.

In a decision that is sending waves across the national retail industry, the California Supreme Court recently held that ZIP codes constitute “personal identification information” under the Song-Beverly Credit Card Act. The decision, Pineda v. Williams-Sonoma Stores Inc., generally will expose retailers who request such information from customers paying with a credit card to penalties of up to $1,000 per request.

Bensalem, Pa. -- Charming Shoppes said it would close 240 unprofitable stores in 2011, or nearly 12% of its total outlets, and that more than half of those would be Fashion Bug stores.
 
The locations were not disclosed.

The company said all 30 of its Catherines Plus Sizes stores in outlet locations would be shuttered over a two-year period.
 

NEW YORK — Royal Ahold’s Peapod online grocery service is expanding in New York, according to published reports.

According to the reports, the new service, Peapod by Stop & Shop, will fulfill orders using the existing warehouse presence of Ahold supermarket banner Stop & Shop, which operates several stores in the city. In addition to groceries, Peapod also offers numerous health and beauty products.

Atlanta -- Home Depot said Monday it is returning to the corporate bond market for the second time in less than seven months to rebuild its cash stockpile and finance share buybacks.

According to a filing with the Securities and Exchange Commission, the company plans to sell 10- and 30-year bonds. It is offering $1 billion of each maturity.

Home Depot is replacing $1 billion of 5.2% notes issued in 2006 that matured March 1, and raising money to buy its own stock. The notes may be sold as soon as Monday.

PLEASANTON, Calif. -- Safeway Inc. announced that it was recognized this week by the Association of Fundraising Professionals with the organization's 2011 Freeman Philanthropic Services Award for Outstanding Corporation.

NEW YORK -- Barnes & Noble has announced a partnership with Nickelodeon that will bring the first-ever digital books from the number-one entertainment brand for kids. The books will feature such Nickelodeon characters as SpongeBob SquarePants and Dora the Explorer available in digital format through the Nook Color Reader’s Tablet (www.nookcolor.com) and the free Nook Kids for iPad application (www.nookkids.com/ipad and www.itunes.com/appstore).

NEW YORK -- Teen fashion retailer Delia's has announced the appointment of two shareholder representatives to its board of directors effective March 25. The two new directors are Michael Zimmerman, the founder and CEO of Prentice Capital Management, LP, and Mario Ciampi, the managing partner of Prentice Capital Management, LP. Zimmerman will also serve as a member of the corporate governance and nominating committee, and Ciampi will be a member of the compensation Committee.