Hip hop personality to star in Best Buy teen outreach campaign

MINNEAPOLIS Hip hop personality Ludacris (Christopher Bridges) will star in a new Best Buy Teen Service Announcement (TSA). Part of Best Buy's @15 program, the TSAs are geared toward young people and feature unscripted videos of teens sharing their thoughts and experiences.

Over the next several months, the @15 Web site, along with its social networking pages and YouTube channel, will feature messages from teens engaged in Best Buy programs, celebrities and musicians, and Members of Congress.

“We all make mistakes, but you have to learn from your mistakes. Try not to make the same mistakes twice in life. We all have teenage years where we kind of were rebellious and just doing things that we’re finding out about life,” said Ludacris in his online TSA. “We’ve all been through some bad situations and you learn from them and you become a better person because of it. Adversity can make you a stronger person.”