Marketing

WASHINGTON — Target announced that it will provide new libraries for 42 schools in the United States as part of the 2011 Target School Library Makeover program.

Topeka, Kan. — Collective Brands reported that first-quarter 2011 net earnings were $26.4 million, or 42 cents per share, compared with $54.2 million, or 83 cents per share, in the first quarter of 2010.

The company reported that net sales decreased 1.1% to $869 million. Same-store sales were down 7.4%. 

New York — Gap Inc. plans to Athleta stores at the Grove shopping center in Los Angeles and at Fashion Island mall in Newport Beach, Calif., this fall, according to the Los Angeles Times.

Gap bought Athleta, which sells sells women’s clothing for such sports as yoga, running and swimming, along with shoes and other fitness accessories, in 2008. At the time, Athleta just an online and catalog business. The brand opened its first two retail stores in the last year, both in Northern California.

NEW YORK — Royal Ahold executive Kimberly Ross is joining beauty company Avon as EVP and CFO, reporting to Andrea Jung, Avon's chairman and CEO.

Ross currently is EVP and CFO and a member of the executive board of Royal Ahold N.V., a Netherlands-based international group, with more than 2,970 stores and supermarkets spanning Europe and the United States.

WAYNE, N.J. — Toys"R"Us announced that it will open Cars 2-inspired “racetrack” boutiques in nearly 1,300 toy stores across the globe in time for the June 24 release of the feature film.

The company is opening the in-store boutiques in the United States on June 1 and will open additional boutiques internationally to coincide with the movie's release in each respective country. Toys"R"Us has also launched a dedicated Cars 2 website at Toysrus.com/Cars2.

Anaheim, Calif. — Pacific Sunwear of California announced that net sales for the first quarter of fiscal 2011 were $186 million, a decrease of 2% from net sales of $190 million for the first quarter of fiscal 2010. Total company same-store sales increased 1% during the first quarter of fiscal 2011.

The company reported a net loss of $31 million, or 48 cents per share, for the first quarter of fiscal 2011 compared to a net loss of $31 million, or 47 cents per share, for the first quarter of fiscal 2010.

Dallas — Zale Corp. said its net loss shrank in its most recent quarter and posted a double-digit revenue gain despite increasing costs for gold, silver and diamonds. The company posted a net loss for the three months that ended on April 30 of $9 million, compared to $12.1 million in its fiscal third quarter last year. Analysts had expected a far deeper loss.

Overall revenue rose 14.5% in the three months that ended on April 30 to $411.8 million, from $359.8 million last year. Analysts had expected $392 million. Same-store sales in the quarter were up 15.2%.

NEW YORK — Creative agency Kaplan Thaler Group has been tapped to run Supervalu’s latest ad campaign, according to a blog posted on the Kaplan Thaler Group site Monday.

As lead creative agency, the Kaplan Thaler Group’s responsibilities will encompass advertising, digital and direct marketing across all Supervalu banners — including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save, Shoppers Food & Pharmacy, Hornbacher’s and Save-A-Lot.