Marketing

"I know half the money I spend on advertising is wasted, but I can never find out which half."

 – John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century

“There is an online privacy war going on, and without help, consumers will lose.”

– Chris Calabrese, Legislative Counsel, American Civil Liberties Union

GOODLETTSVILLE, Tenn. — Dollar General announced that it is giving $100,000 to the U.S. Marine Corps Reserve Toys for Tots Foundation to support its efforts to provide toys to underprivileged children.

"Dollar General is proud to support Toys for Tots this holiday season," said Rick Dreiling, Dollar General's chairman and CEO. "Our stores are happy to be a part of Toys for Tots' mission of bringing joy and excitement to children who might not otherwise have a gift to open on Christmas."

Cherry Hill, N.J. -- Middle market CFOs, buoyed by increasing optimism fueled by sales growth, are prepared to increase capital expenditures by dipping into their stockpile of cash reserves, according to a survey by TD Bank. The top three areas of expected capital deployment include technology (40%), improvements to existing facilities (17%), construction of new facilities (12%),

BRENTWOOD, Tenn. — Tractor Supply Company announced Monday that Alexander Stanton has been appointed as SVP supply chain and Christine Skold has been appointed as VP investor relations, strategy and tractor value system. 

New York City -- The Conference Board Employment Trends Index increased in November to 103.7, up from the revised figure of 102.42 in October. The November figure is up 6.4% from the same month a year ago.

A new experiment underway at Target could eventually see the retailer making greater use of environmentally-sustainable fibers in such products as sheets, shower curtains, window treatments, table linens, decorative pillows and towels.

The company entered into an exclusive two-year development and supply agreement with Naturally Advanced Technologies Inc. to evaluate the use of something called “CRAIiLAR Flax” fibers in products. 

Target may have been up against a difficult prior-year comparison when it reported a 1.8% November same-store sales increase, but that hardly seems like a good excuse for an anemic number to begin the fourth quarter.

Goodlettsville, Tenn. -- Dollar General Corp. reported that its fiscal third-quarter net rose 34% to $171.2 million on higher sales. The results beat Wall Street expectations and the discounter boosted its full-year earnings guidance

Revenue for the quarter ended Oct. 28, 2011, increased 12% to $3.6 billion from $3.22 billion, topping Wall Street's estimate. Same-store sales rose 6.3% as customer traffic improved and the average transaction amount rose.